The market did not get much bigger. The ceiling got higher.
The first half of 2026 was defined by capital concentrating at the upper end. Average sale price rose 25% while the median moved only modestly, and cars above $1M expanded from 18.0% to 29.8% of industry dollar volume.
| Model / Market | Result | Mileage / Detail | Context |
|---|---|---|---|
| Ferrari share of $1M+ sales | 43% | 114 cars / $543M | H1 2026 |
| Live auctions | $1.81B | +46% YoY | H1 2026 |
| Online auctions | $1.20B | 25k cars sold | H1 2026 |
| Bring a Trailer | $897M | 18k cars sold | H1 2026 |
| Cars > $1M | 29.8% | of all dollars | H1 2026 |
Average price rose 25% to $75,173 while the median moved from $25,550 to $26,500. The top end, not the ordinary car, drove the headline.
1990s and 2000s seven-figure dollar volume expanded sharply as collector attention moved toward F50, Enzo, Carrera GT and modern hypercars.
Live auctions owned the trophy tier; online platforms supplied year-round liquidity and the majority of cars sold.
The mid-year operating rule was simple: do not confuse a strong top end with universal appreciation. Buy the best cars at rational bases, insist on repeatable comps, and demand a wider margin of safety for ordinary specification or weak history.
Individual results are reference points, not universal valuations. Mileage, specification, originality, history, condition, venue and timing all matter.
