The Reserve Report

THE RESERVE REPORT - JULY 2026

A smaller catalog produced the strongest July in five years.

Historical Coverage
Historical coverage series. This report was prepared on October 7, 2026 using period-correct public market data. The July 2026 label describes the coverage period, not the original publication date.
Executive Read

A smaller catalog produced the strongest July in five years.

July delivered 26% more dollar volume from roughly 6% fewer listings. Units sold were essentially flat at 7,117, making mix and price - not volume - the defining story again.

DOLLAR VOLUME$371.4M
VS. 2025+26%
AVG. PRICE$52,191
SELL-THROUGH72%

Selected public price discovery

Model / MarketResultMileage / DetailContext
2023 Ferrari 812 CompetizioneEUR 1.4675M986 miRM Sotheby's Tegernsee - Jul 4
2022 Ferrari 812 Competizione$1.390M4k miPublic auction - Jul 27
Ferrari5 of top 10-July top-sales share
Porsche Carrera GT2 in top 10-One was second-highest then recorded

What the tape says

Scarcity was supporting price

Fewer cars came to market, but just as many sold, which pushed sell-through to the best July reading in five years.

812 Competizione was creating real tape

Multiple public results began to establish a more usable range for mileage-sensitive examples.

Modern analog and limited-series cars stayed central

Ferrari took half of the top ten and Carrera GT remained a headline market.

The Twelve Reserve view

By July, the market looked increasingly selective rather than broadly euphoric. The cars with the clearest scarcity, strongest configuration and best provenance were still drawing capital; ordinary inventory needed a realistic basis.

Individual results are reference points, not universal valuations. Mileage, specification, originality, history, condition, venue and timing all matter.