The Reserve Report

THE RESERVE REPORT - JANUARY 2026

The year opened with a quality-led surge.

Historical Coverage
Historical coverage series. This report was prepared on October 7, 2026 using period-correct public market data. The January 2026 label describes the coverage period, not the original publication date.
Executive Read

The year opened with a quality-led surge.

Kissimmee, Scottsdale and Paris established an unusually strong opening tone. Total listings were roughly unchanged year over year, but dollars and average prices moved sharply higher - a sign that the mix of cars, not transaction count alone, was driving the headline.

DOLLAR VOLUME+80% YoY
AVG. PRICE+72% YoY
$1M+ SALES119
$1M+ ONLINE3

Selected public price discovery

Model / MarketResultMileage / DetailContext
2020 Ferrari 488 Pista Spider$1.210M1k miMecum Kissimmee - Jan 17
Porsche 918 Spyder Weissach$6.050Mcollector exampleJan 16 public sale
Ferrari / top-end live auctionsDominantTop 10Ferrari-heavy January leaderboard

What the tape says

Quality over volume

More money changed hands without a comparable increase in listings. The strongest material was absorbing capital quickly.

Live auctions owned the top end

Only three of January's 119 seven-figure sales occurred online, underscoring the role of major live events for trophy cars.

Modern Ferrari mattered

A 1,000-mile Pista Spider at $1.210M gave a useful early-year marker for low-mile, limited-production V8 Ferrari demand.

The Twelve Reserve view

At the January cutoff, the most important conclusion was not that every collector car was rising. It was that truly scarce, low-mile and high-quality cars were separating from the broader market faster than ordinary examples.

Individual results are reference points, not universal valuations. Mileage, specification, originality, history, condition, venue and timing all matter.